Style with a Story In the vibrant heart of Camden Market — where rebellion meets creativity — Yumi was born. Co-founded by Uttam and Clare, Yumi started with a bold vision: to blend the colour, craft, and heritage of the East with the effortless style and edge of modern Western fashion. From day one, we’ve believed that clothes should do more than dress you — they should express you. What began as a single rail of handpicked dresses in a buzzing market stall quickly became something bigger. Women gravitated to our confident prints, flattering fits, and joyful take on everyday style. Fast forward to today, Yumi is a global fashion brand stocked by leading names like John Lewis, Next, Debenhams, Zalando, and Namshi — worn and loved across the UK, Europe, and the Middle East. But that Camden spirit? It still runs through everything we do. Whether you’re dressing for a Monday meeting, a Saturday night out, or a once-in-a-lifetime celebration — Yumi is designed to make you feel like you.

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• Last Updated : 20 Jul 2026

• Fashion

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